“Green washing” in advertising, is a powerful marketing tool, enabling advertisers to tap into the growing consumer market for environmentally friendly products and services. In response to the increased proliferation of green marketing in recent years, the Australian Competition and Consumer Commission (‘ACCC’) is cracking down on unsubstantiated or misleading “green” claims. If your business manufacturers, supplies or advertises products or services with statements about environment sustainability, recycling, energy and water efficiency, or the impact on animals or the environment, it is important to ensure that your claims are accurate and verifiable. [read more]