by Katarina Klaric, Principal & Director, Stephens Lawyers & Consultants Electronic marketing campaigns play a significant part in business’s overall marketing strategy for the promotion of their business, goods and services. They provide an effective tool for the delivery of marketing messages via email or text messaging. However, businesses utilising electronic marketing communications that are… Read More
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by Katarina Klaric, Principal, Stephens Lawyers & Consultants Publication of defamatory comments on websites and social media and business networking platforms such as Facebook, twitter, Instagram and LinkedIn are becoming increasingly common and are causing devastating harm to both personal and business reputation and business losses. Some of the defamatory material published is of such… Read More
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FRANCHISING IN AUSTRALIA Franchising is one of the fastest growing business sectors in Australia. There are over 1160 franchise systems operating in Australia, with the number of franchisees estimated to be 79,000 [1]. The United States has had a strong influence on the development of Australia’s franchise industry with major U.S franchisors including KFC, McDonalds… Read More
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Tweets capable of conveying defamatory imputations The use of Twitter and other social media for marketing and promotional purposes – whether it be the promotion of a new product, the dissemination of news or entertainment services, or the development of a personal or corporate brand – requires careful scrutiny to limit the risk of exposure… Read More
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Defamation is a common law tort governed by the Uniform Defamation Laws enacted across Australian States and Territories in 2005 and 2006. Under the Uniform Defamation Laws a publication will be defamatory if the published material has consequences of: 1. Exposing the person to ridicule; or 2. Lowering the person’s reputation in the eyes of… Read More
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