Australian Consumer Law Update: Do you “green wash”? Avoiding Green Marketing Legal Traps – March 2011

“Green washing” in advertising, is a powerful marketing tool, enabling advertisers to tap into the growing consumer market for environmentally friendly products and services. In response to the increased proliferation of green marketing in recent years, the Australian Competition and Consumer Commission (‘ACCC’) is cracking down on unsubstantiated or misleading “green” claims. If your business… Read More

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