China remains an increasingly important market for Australian companies considering international business expansion, whether through franchising, licencing, setting up foreign investment enterprises or other business structures. Amongst these market entry options, franchising enables rapid market expansion and penetrates using a combination of intellectual property of the franchisor and the capital and enthusiasm of a network of franchisees. This legal update provides a summary of information on the new Chinese franchise regulations and intellectual property protection to Australian companies aiming at entering China’s market place through franchising [read more].
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