Introduction to Trade Marks Trade marks are a valuable business asset and represent the identity of the brand and goods and services supplied by the business. While traditionally signifying a “badge of origin”[i] and indicator of quality, trade marks also act as a powerful marketing tool in promoting product recognition amongst consumers. Trade Mark registration… Read More
Read moreThis update provides an overview of the new AANA Children’s Advertising Code (which comes into effect on 1 December, 2023), as well as the AANA Code of Ethics for marketing and advertising and the Broadcasting Services (Australian Content and Children’s Television) Standards 2020 which regulates advertising content directed to children.
Read moreConfidential Information/Trade secrets are the most valuable assets of many organisations and this data is potentially exposed to greater risk of unauthorised access, disclosure or use, with employees working remotely and using video conferencing services. Remote workplaces also give rise to increased security risks associated with privacy breaches. This article offers steps for consideration by agencies and organisations which use video conferencing, to help them manage and minimise the risk of data security breach and to protect their confidential information/trade secrets and ensure compliance with privacy laws.
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