Intellectual Property and Marketing Campaigns – Legal Update

Katarina Klaric, Principal, Stephens Lawyers & Consultants Marketing and advertising campaigns can play a significant role in building brand awareness, increasing sales and revenue and enhancing the value of company or business assets including intellectual property. In the e-commerce environment, marketing strategies are multi-faceted, involving advertising on different media including television, radio, websites, Facebook, Instagram… Read More

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AI Generated Works and Copyright Protection (August 2019) *

by Katarina Klaric, Principal, Stephens Lawyers & Consultants  A.        Introduction Businesses using AI computer systems or technology to generate literary or artistic works such as reports, directories or other compilations, databases, computer software, digital images, designs or plans,  are at risk of not having copyright protection. In Australia, such works will not… Read More

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