To identify the relevant intellectual property laws applicable for the protection of a metaverse platform in Australia you need to first ascertain all elements that comprise the metaverse platform, all content generated within the metaverse, and how these are created or generated and by whom. This article offers insight and preliminary guidance on this complex and evolving area of the law.
Read moreA recent decision of the Federal Court of Australia highlights the importance of choosing trade marks that are ‘distinctive’ and not ‘descriptive’. The case serves as a timely reminder to businesses to ensure that your trade mark is distinctive and not merely descriptive, if you wish to secure valuable common law and exclusive rights afforded by its use and registration of a trade mark.
Read moreIntroduction to Trade Marks Trade marks are a valuable business asset and represent the identity of the brand and goods and services supplied by the business. While traditionally signifying a “badge of origin”[i] and indicator of quality, trade marks also act as a powerful marketing tool in promoting product recognition amongst consumers. Trade Mark registration… Read More
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