Businesses utilising electronic marketing communications that are linked to Australia must ensure their electronic communications comply with the Australian Spam Act 2003 to avoid significant penalties and court action. In this article, Stephens Lawyers & Consultants offers risk management strategies for compliance with the Spam Act and to minimise the risk of infringement.
Read moreClive Palmer’s $1.5 million lesson in Copyright Law Marketing and advertising campaigns often use existing songs or music, in building brand awareness. Specific songs or music become associated with a particular brand, business or organisation. Where songs or music are owned by third parties, licences have to be obtained from all the copyright owners and… Read More
Read moreKatarina Klaric, Principal, Stephens Lawyers & Consultants Marketing and advertising campaigns can play a significant role in building brand awareness, increasing sales and revenue and enhancing the value of company or business assets including intellectual property. In the e-commerce environment, marketing strategies are multi-faceted, involving advertising on different media including television, radio, websites, Facebook, Instagram… Read More
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