What does a “one star” defamatory review cost?

With consumers increasingly relying on on-line reviews about products or services in making purchase decisions, “one star”, “negative” or “fake” reviews can result in serious harm, reputational damage and loss of business. A recent court decision shows how posting a “one star” Google review can be a very costly exercise for reviewers, particularly where the review is defamatory and false or fake. Businesses and individuals subjected to “one star” reviews, can take legal action.

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Damages for Online Defamation – the “Serious Harm” Element

The additional requirement to establish “serious harm” in a defamation action was part of the reforms to Australian defamation law which came into effect on 1 July 2021. They were enacted to encourage defamation claims not involving “serious harm” to be resolved without court action. This update provides a review of recent Australian defamation cases where the courts have considered whether the “serious harm” requirement has been established and provides useful guidance on factors that the court will consider in determining “serious harm”.

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Damages for Online Defamation – Recent Cases – 1 March 2022 to 1 December 2022

Recent awards of damages by courts for online defamation continue to serve as a warning to reviewers, bloggers, influencers and business competitors that care should be taken to ensure that the content posted online is factually correct and not defamatory. A Gold Coast cosmetic surgeon was recently awarded $420,000 in damages for false reviews made by a business competitor.

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