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Electronic Marketing and the Australian Spam Act 2003 – Legal Update (August 2020)

Businesses utilising electronic marketing communications that are linked to Australia must ensure their electronic communications comply with the Australian Spam Act 2003 to avoid significant penalties and court action. In this article, Stephens Lawyers & Consultants offers risk management strategies for compliance with the Spam Act and to minimise the risk of infringement.

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Electronic Marketing and the Australian Spam Act 2003 – Legal Update – August 2020

by Katarina Klaric, Principal & Director, Stephens Lawyers & Consultants Electronic marketing campaigns play a significant part in business’s overall marketing strategy for the promotion of their business, goods and services.  They provide an effective tool for the delivery of marketing messages via email or text messaging.  However, businesses utilising electronic marketing communications that are… Read More

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