Intellectual Property Commercialisation – Therapeutic Goods
Read moreAustralian Consumer Guarantees and Warranties – Is Your Business Compliant?
Stephens Lawyers & Consultants* The Australian Consumer Law[i] provides consumers with rights and remedies against suppliers (including on-line retailers) and manufacturers of goods or services acquired by them that do not comply with consumer guarantees. The consumer guarantees provided under the Australian Consumer Law cannot be excluded, modified or restricted and are in addition to… Read More
Read moreUsing Songs in Marketing and Advertising Campaigns
Clive Palmer’s $1.5 million lesson in Copyright Law Marketing and advertising campaigns often use existing songs or music, in building brand awareness. Specific songs or music become associated with a particular brand, business or organisation. Where songs or music are owned by third parties, licences have to be obtained from all the copyright owners and… Read More
Read moreIntellectual Property and Marketing Campaigns – Legal Update
Katarina Klaric, Principal, Stephens Lawyers & Consultants Marketing and advertising campaigns can play a significant role in building brand awareness, increasing sales and revenue and enhancing the value of company or business assets including intellectual property. In the e-commerce environment, marketing strategies are multi-faceted, involving advertising on different media including television, radio, websites, Facebook, Instagram… Read More
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